As a part of the ITC Next strategy, the Agri Business Division has pivoted its strategic focus towards rapidly scaling up Value-Added Agri Products (VAAP) portfolio to accelerate growth and competitiveness. This includes expansion into aromatic, medicinal and herbal products catering to the health and wellness industry.

ITC is working closely with farmers to identify suitable medicinal plant varieties, implement best cultivation practices, and establish robust market linkages.

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