"Strategy can't be good merely on paper. It has to be executable too" - remarks Mr. Sanjiv Puri, Chairman and Managing Director of ITC Limited, in an exclusive interview with Fortune India. He emphasizes how in every business, ITC's strategy is not only to strengthen the core, but also identify future-proof categories across FMCG, agri, and hotel businesses by keeping consumers and stakeholders at the centre.

He states, "In paperboard, for instance, our core is value-added paperboard, which we continue to fortify. The first adjacency we got into was plastic substitution. That led us to create plastic substitutes on paperboards with proprietary coatings."