ITC is scaling up the cultivation of medicinal and aromatic plants to expand its presence in the fast-growing health and wellness products market in food, personal care and other categories. The initiative will support ITC's FMCG ambitions and leverage the B2B nutraceuticals space.

"As a part of the ITC Next strategy, the company's Agri-Business Division has pivoted its strategic focus towards rapidly scaling up its value-added Agri Products (VAAP) portfolio to accelerate growth and competitiveness", said S Ganesh Kumar, CEO, Agri Business Division, ITC Limited.

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