"The aspiration has always been about leadership," said ITC Chairman Sanjiv Puri, speaking on the Company's diversification. "Not merely by size or profitability, but also about leadership in the quality of the service or the product that we deliver. That is what we have worked on in the past few years. And, of course, that has seen us define what we call ITC Next."

ITC Next is Puri's transformation philosophy to make the gargantuan company 'agile and future-ready', and emphasises on embracing digital, going sustainable and creating multiple drivers of growth that leverage the synergy of a diversified organisation.