In an exclusive interview with Storyboard 18, Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC, said, "It is a good time to be a brand manager. Today, you have the licence and the tools to really innovate and build your brand."

Sameer discussed ITC's premiumisation strategy, the expanding personal care market, D2C initiatives by its personal care brands and plans for 2024.

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