Drawing synergies from its food and hospitality verticals, ITC has set up a string of 12 cloud kitchens and 48 brand outlets dotting Bengaluru. Speaking on ITC's foray into new segments, Chairman Sanjiv Puri said, "One of the key levers of the ITC Next strategy is to identify new opportunities that lie at the intersection of digital, sustainability and our enterprise strengths. ITCMAARS, sustainable packaging and food tech are three such areas that have been identified."